“This week has by far been the busiest and best week yet! Last week we were presented with a client Creative Brief for an ad and were asked to help with the creative brainstorming process. This is exactly what I hope to do with my career, so I could hardly contain my excitement. I did contain myself though, I didn’t want to look crazy jumping up and down, even though that’s what I felt like doing!
I love coming up with new ideas, so in our brainstorming sessions, I was in my element. On Tuesday we met with the Gatesman+Dave creative team to go over our ideas. The two ideas that stood out to our Creative Director were ones that I had come up with! They helped us to figure out which concepts to push and which to veer away from and then sent us back to the drawing boards. Later, Sam, one of the creative team members, came to check up on us. Trust me, we didn’t have Cannes or Addy winning ideas, but we were heading in the right direction. Sam pointed out the ones he liked and again quite a few of those were my concepts! He said he would show and explain the good ones to the Creative Director and they would take over from there.
This whole experience was huge for me. In the back of my mind I’ve always had some doubts about whether I have what it takes to be a creative. I know this is only one project and it takes a lot to prove yourself as a creative but getting positive feedback on my ideas was encouraging. This opportunity has sparked an even stronger fire to pursue a creative career! I can’t wait to see the final product of the ad and I really hope we get to help with a project like this again soon!”
“Week 4 was very cool. It was the first week for the fourth Brandtern, Skye! I received a new project from the media department – I am to conduct a cost-per-thousand (CPM) analysis for both magazines and newspapers. The media kits for all of the publications are gold mines of information including advertising rate cards and circulation data. This project will probably take me a few weeks to complete because I have to contact the representatives from the publications to verify the circulation numbers that I need in order to calculate the CPM.
We also got 10 dollars to spend at Qdoba, so I know I will definitely be hitting up Taco Tuesdays in the future. It is so tempting to have a Qdoba on the ground floor of the building. I’ve been trying really hard not to give in, but with the gift cards, I can’t wait anymore. I need tacos.
On Thursday I hit the road with Hallie for a road trip. Well I guess it was technically a “board trip.” We drove around Pennsylvania with representatives from Lamar looking at the best locations to buy outdoor advertisements. It was a little cramped in the Acura with three of us jammed in the back seat, but it was interesting to hear about the leasing side of outdoor and learn what characteristics make a billboard desirable and which ones to avoid. I guess I never really thought too much about how much work goes in to deciding which billboard to advertise on. We were treated to an all-you-can-eat buffet in downtown Clarion and I definitely took advantage of the all-you-can-eat rule! But it was good food in a neat little restaurant and I had a full stomach the whole way home listening to the Lamar reps talk about the outdoor advertising industry.
In other exciting news, we posted our first video blog onto YouTube. The link will either be somewhere on the blog or on our twitter page @TheBrandternExp. It’s a pretty cool video. Sadly, I had to re-film, yet again, the introductory video that we filmed the first week of the internship. However, now that all four of us Brandterns have filmed our videos, all we have to do is edit the video and it should be up sometime next week. I should say that I will not be doing any of the editing because I would have no idea what to do, so Kelsey has gladly volunteered to be the Brandtern video blog editor.”
“I just finished my first week at G+D. I have to say, I was a little nervous starting a few weeks after the other interns, but I instantly felt comfortable and welcomed. Dave, Kelsey, Sean, and I all helped to brainstorm and collaborate on ideas for a new client at the agency. I think it was a great way for me to get introduced to the other interns and allow us to all combine our individual strengths. Although I never saw the prior building where the agency was housed, this new space is very cool! I love the laid-back atmosphere and colorful walls (and having good restaurants and shopping across the street isn’t too bad either!). I started getting design opportunities on my first day, which was very exciting and a pleasant surprise. I have been able to help make revisions to previous projects, as well as help design new ones. I am very excited for the rest of the summer and all of the great opportunities that are ahead.”
”When working in the PR department of an advertising agency being a jack-of-all-trades is very advantageous. This week I was asked to complete a wide variety of tasks, many of which I haven’t had to do in quite some time. For example; I had to finish up some coding for a client who is in the process of updating their website. The coding I was entering was very basic, but this was the first time I have done something of this nature since a class I took my junior year at IUP. My advice to any students that are planning to take part in an internship this upcoming summer; treat every class you take as if it was one of your core-curriculum courses. After all Confucius once said,’The essence of knowledge is, having it, to apply it; not having it, to confess your ignorance,’ and he knew what he was talking about.”