March 2013
1 post
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Market Street Sound
Today I had the opportunity to take a little field trip to Market Street Sound. Members of the Gatesman+Dave team lent their voiceover talents to a set of videos that will become a part of a new app we are launching for one of our clients. It was really interesting to get a whole new perspective of what actually goes into the video production process. I learned that voice is a very powerful...
February 2013
3 posts
Week 2: Getting into the swing of things
Last week was a busy one. I spent a lot of time with Meredith and Dan searching for new PR opportunities for the agency and learning how to create a media list. It was interesting to learn how to use CisionPoint as a tool to find potential media opportunities in a wide variety of local and regional publications. I also got the chance to meet with Dave C. and Kate who taught me all there is to...
Week One: Just getting started
I just finished my first week of many as a Brandtern and I really like all that I’ve been exposed to so far. I got to work with Ben who taught me a lot about Facebook analytics. I thought it was interesting to learn how they can be helpful in determining the effectiveness of our social media posts, email blasts, etc. I’m on Facebook a lot in my free time and often “like” things, so it was...
Dan's first day as a Brandtern
Hey everyone! My name is Dan and I’m the sole Brandtern at Gatesman+Dave for the Spring 2013 session. I’m from the Philadelphia area and am currently a senior Marketing major at Pitt, graduating this coming April. I will specifically be working with the Account Management/ PR Social Media team over the next couple months and I look forward to contributing my creativity to the various projects...
July 2012
13 posts
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The Brandterns Rev Up at the Pittsburgh Vintage...
A couple weeks ago Sean and I were tasked with helping to plan an event for SHOP ‘n SAVE at the Pittsburgh Vintage Grand Prix. The Pittsburgh Vintage Grand Prix is the largest philanthropic event that SHOP ‘n SAVE participates in throughout the year. The event raises money for The Autism Society of Pittsburgh and The Allegheny Valley School. The objective was to introduce SHOP ‘n SAVE’s new...
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“The frightening and most difficult thing about being what somebody calls a...”
– Hal Riney from Art & Copy
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At the beginning of The Brandtern Experience this...
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“Only two weeks left of The Brandtern Experience! It’s been a great summer...”
– Kelsey, Skye, Sean and Dave Brandterns Summer 2012
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Brand Yourself: Create a Positive Online Presence
In the internship and job application processes within the Communications industry, it is crucial to have a strong and professional online and social media presence but it is crucial that you are consistently branding yourself. Increasingly, employers are turning to the internet to research candidates. However, with the overwhelming amounts of information online, your name can get buried, or even...
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Checking in with Skye!
The past few weeks at G+D have been extremely busy and exciting! I have been able to work a lot of different projects and even went to a photo shoot for one of our clients, Gabriel Brothers. During a typical workday, I make design revisions to different pieces for many of the agency’s clients. I have had the amazing opportunity to also create some ads myself. A few weeks ago I was able...
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Job and Internship Recruiters Turn to Social Media →
According to this infographic from OnlineDegrees.com, job and internship recruiters are turning to social media now, more than ever, to reach qualified individuals and to screen applicants. Are you utilizing social media to it’s full potential in your job/internship search? Find out!
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“I have learned to respect ideas, wherever they come from. Often they come from...”
– Leo Burnett
We’ve come to find that this is what Gatesman+Dave is all about! Collaborate or perish! That’s the benefit of being at a small agency. You aren’t pigeonholed into one role as defined by the industry. Solid input and great ideas can come from anyone, no matter what...
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On set at the client photo shoot: Dave's...
The other Brandterns and I recently got to participate in a photo shoot for Gabriel Brothers , one of Gatesman+Dave’s clients. The experience was very insightful, and once again taught us many things that a student is unable to learn in the classroom. We had many different responsibilities including ensuring that the talent signed photo consent forms and shadowing the Art Director while also...
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On set at the client photo shoot: Sean's...
(Above: What a leader! Sean escorts the younger models back into the school to escape from the extreme heat outside.)
On the hottest day of last week, I had the opportunity to accompany Art Director Matt and Assistant Account Executive Jenna to a photo shoot for Gabriel Brothers. I had never been to a photo shoot before, aside from my senior pictures, so I did not really know what to expect. I...
Twitter Knowledge →
A recent report shows that most marketers are failing to use Twitter effectively. Are you tweeting on the right days at the right times? Find out how to maximize the effect of your tweets and use Twitter correctly in this article from Mashable
http://mashable.com/2012/06/26/marketers-failing-twitter-study/
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June 2012
13 posts
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On set at the client photo shoot: Kelsey's...
I got a steam burn today. That sucked. But other than that, the client photo shoot I went to today was awesome! Yeah, I had to steam some clothes to get out the creases, and no I didn’t know what I was doing (thus the burn), but being a part of the hustle and bustle of the shoot was really cool. I assisted the client in picking out outfits and accessories, I helped to position the models, and I...
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Creative Billboards →
“A few weeks ago we got to participate in a creative brainstorming session for a client billboard. Now, we can’t stop thinking about them! Billboards are considered to be one of the most challenging types of advertising because of the speed at which consumers pass by. 7 words or less is the golden rule! Our Creative Director gave us some words of wisdom though: Start off with a billboard. If you...
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“Good enough sucks”
– Gatesman+Dave mantra
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Brandtern 4 came during Week 4! Ironic. Here's...
“This week has by far been the busiest and best week yet! Last week we were presented with a client Creative Brief for an ad and were asked to help with the creative brainstorming process. This is exactly what I hope to do with my career, so I could hardly contain my excitement. I did contain myself though, I didn’t want to look crazy jumping up and down, even though that’s what I felt like...
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“Advertising is fundamentally persuasion and persuasion happens to be not a...”
– William Bernbach
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Our 4th Brandtern is finally here after finishing...
“Hey! My name is Skye and I’m the creative & digital Brandtern for Gatesman+Dave this summer. I just finished up my junior year at Ohio University in Athens, Ohio. I am currently majoring in Interactive Multimedia Design and minoring in Art History. I lived in Ohio for 12 years, moved to South Florida for six, and now I am back in Ohio for college. I love to travel, enjoy live music,...
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Agency Day - A day full of inspiration and...
Thursday we got the amazing opportunity to sit in on Gatesman+Dave’s Agency Day. First of all, we were told a week in advance that this was on the schedule and the reason the three of us were so excited in the first place is because we would be provided with a Burrito Bar! Free stuff is awesome, but free food is even better, especially for college kids like us! So the tacos and burritos were...
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Week Three: When the Work Starts Rolling In
“It’s only Tuesday and I’ve already helped out with three separate real-client projects … and I can’t decide which one I enjoyed more. One project had to do with using InDesign and the Adobe Creative Suite so when that one was handed to me I instantly wanted to get started. It was great getting to sit in the “creative” section of the agency … that’s the area I want to be placed in once I...
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What happened during Week 2? We'll tell you!
”It was nice to have a day off on Memorial Day, which I spend choking down hamburgers and hot dogs with family and friends. On Tuesday, the Brandterns discussed some exciting ideas for projects to work on throughout the summer and some themes for our video blog which we hope to launch soon. In the afternoon, Dan and Chelsey invited us Brandterns to help in a brainstorming session for...
May 2012
4 posts
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Week One Musings: A lot of text, but we swear it's...
“First of all, I get to wear jeans to work. How awesome is that? But in all seriousness, it’s only the first week and I already love it here! We’re just starting out on our team and personal projects and they’ll all be challenging but awesome at the same time. This week, though, has mostly been about soaking in the unique culture here at the agency. When you think about an internship you...
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The Summer 2012 Brandterns!
The Gatesman+Dave Brandtern program is back! Our newest Brandterns are excited to be here and can’t wait to spend the summer working in the Advertising industry. They’ll constantly be blogging, tweeting, and facebooking all of the awesome things they get to do. By the end of this summer we’ll have you itching to get your application in to become the next Brandtern. But that’s a long way away so...
